Day 496 - Choking my funnels - https://golifelog.com/posts/choking-my-funnels-1652249411741
Reading about @JustinSaaS’s non-fancy funnel, I realised I’ve been doing it ALL WRONG.
Again.
I’ve been super consistent with my content so far. Maybe even prolific. But I’d tweet something, and then do a direct ask to the effect of “Here’s my site, pay here”. Too upfront, not enough information/trust before they feel like they can pay.
It’s like trying to squeeze a huge block (of content) into a tiny hole in the wall (my funnel). I’m literally choking my funnel with all that content, because the pipe is too narrow to fit.
Or it’s like using a firehose to water your plants. Quantity not matching with capacity (to buy).
I’m brute-forcing my marketing through content alone, catching people’s attention, but not helping them to make more informed decisions progressively.
Lots of inefficiencies, lots of waste, lots of wasted potential.
Truth is, I had been lazy. I knew about funnels all along. But avoided it because it sounded so complicated and I was comfortable just pushing out content. It seemed to be working anyway, so why bother? So I thought.
Maybe that’s why there’s only about average of 5 trial users signing up every month for the past months, and only 1-2 actually staying on to paid users. The dismal conversion was a sign of a poor funnel, but I didn’t heed the signs.
It’s one of those blindspots again, like not needing to do marketing and just building features.
I need to optimise my funnel waaay better.
Again.
I’ve been super consistent with my content so far. Maybe even prolific. But I’d tweet something, and then do a direct ask to the effect of “Here’s my site, pay here”. Too upfront, not enough information/trust before they feel like they can pay.
It’s like trying to squeeze a huge block (of content) into a tiny hole in the wall (my funnel). I’m literally choking my funnel with all that content, because the pipe is too narrow to fit.
Or it’s like using a firehose to water your plants. Quantity not matching with capacity (to buy).
I’m brute-forcing my marketing through content alone, catching people’s attention, but not helping them to make more informed decisions progressively.
Lots of inefficiencies, lots of waste, lots of wasted potential.
Truth is, I had been lazy. I knew about funnels all along. But avoided it because it sounded so complicated and I was comfortable just pushing out content. It seemed to be working anyway, so why bother? So I thought.
Maybe that’s why there’s only about average of 5 trial users signing up every month for the past months, and only 1-2 actually staying on to paid users. The dismal conversion was a sign of a poor funnel, but I didn’t heed the signs.
It’s one of those blindspots again, like not needing to do marketing and just building features.
I need to optimise my funnel waaay better.
