Day 610 - Give 10x ask 1x - https://golifelog.com/posts/give-10x-ask-1x-1662073070823
Marketing is simple:
Give, give, give, give, give, give, give, give, give, give, ask.
Give 10x, ask 1x.
That's it!
It's funny how I've always known this, but I realised I've only scratched the surface of what it means and how it applies to me.
***What if I made things to simply give away?***
Tools, templates, apps.
Not just content to impress or to establish myself as an authority.
A few reasons why I think giving as marketing works super well for me:
- I enjoy giving, helping others.
- My personality tends towards altruism (I started my career in non-profit, charity sector).
- I've always made pro bono stuff already
Thinking back, this is exactly how it worked out with [Plugins For Carrd](https://pluginsforcarrd.com) - my free plugins are a loss leader but converted so many customers. I also enjoyed helping others with their Carrd problems on Reddit, Facebook and Telegram.
That's how it worked out for my consulting too. I gave more value than I charged. Over-deliver. Always top up with something valuable that the client never asked for.
Maybe that's why my marketing didn't work out for Lifelog - I wasn't giving enough, or giving ten times before an ask. I was trying to "create content" *just because*.
Giving as marketing might just be the path for me. Not sure why I took this long to realise!
Just show up leveraging on my strengths:
- helping others
- creating things
A strengths-based approach, onwards!
Give, give, give, give, give, give, give, give, give, give, ask.
Give 10x, ask 1x.
That's it!
It's funny how I've always known this, but I realised I've only scratched the surface of what it means and how it applies to me.
***What if I made things to simply give away?***
Tools, templates, apps.
Not just content to impress or to establish myself as an authority.
A few reasons why I think giving as marketing works super well for me:
- I enjoy giving, helping others.
- My personality tends towards altruism (I started my career in non-profit, charity sector).
- I've always made pro bono stuff already
Thinking back, this is exactly how it worked out with [Plugins For Carrd](https://pluginsforcarrd.com) - my free plugins are a loss leader but converted so many customers. I also enjoyed helping others with their Carrd problems on Reddit, Facebook and Telegram.
That's how it worked out for my consulting too. I gave more value than I charged. Over-deliver. Always top up with something valuable that the client never asked for.
Maybe that's why my marketing didn't work out for Lifelog - I wasn't giving enough, or giving ten times before an ask. I was trying to "create content" *just because*.
Giving as marketing might just be the path for me. Not sure why I took this long to realise!
Just show up leveraging on my strengths:
- helping others
- creating things
A strengths-based approach, onwards!
