Day 293 - Day 50 https://golifelog.com/posts/day-50-100daysofmarketing-1634709726122
Marketing channels smack-down:
Twitter was best so far, Quora has potential.
Lessons learned:
1/ Twitter - that 1 repeatable distribution channel?
Most promising award for one repeatable distribution channel goes to Twitter. But it had yet to convert. It’s also a hamster wheel of transient content, so amongst the different channels, keeping up is hardest.
2/ 80% consistency, 20% chance
Consistent content should still be continued, but it shouldn’t be the only trick. I need to be better at leveraging chance, spotting random opportunities
3/ One true SaaS?
There’s a gnawing discomfort that perhaps Lifelog isn’t the one true SaaS that would bring me to the $5k MRR goal.
What’s next?
⛔️ Stop doing:
• Daily blogging on LifeBlog
• Finish up on Facebook, Medium, dev blogs
💪 Keep doing:
• Twitter but reset approach
• Look for Medium publications to post in
• Keep up with Quora answers, especially in Spaces
⚙️ Switch gears to:
Landing page copy and SEO
• Update my website copy to better sell the transformational benefits
• Add a free trial with credit card details
• Fix SEO for blog, roadmap etc
Social media, marketing channels
• Twitter reset again - tweet more about building in public, writing for professional growth.
• Reddit, like /r/IndieWebDev, /r/SideProject, /r/IMadeThis, /r/BetaTesting. Use monthly self promotion threads in /r/WebDev and /r/startups.
• LinkedIn for distributing to professionals on why writing benefits their career.
• Indie Hackers, Telegram / Slack groups for ad-hoc sharing
• Cold sales - talking to writers on Twitter, but not selling anything to them
Development
• Engineering-as-marketing - some ideas I have:
– An atomic essay image generator for Lifeloggers and community? Premium features if you sign up.
– Word count single feature web app for lead generation?
– Writing prompts generator web app/Telegram bot/Chrome extension?
Twitter was best so far, Quora has potential.
Lessons learned:
1/ Twitter - that 1 repeatable distribution channel?
Most promising award for one repeatable distribution channel goes to Twitter. But it had yet to convert. It’s also a hamster wheel of transient content, so amongst the different channels, keeping up is hardest.
2/ 80% consistency, 20% chance
Consistent content should still be continued, but it shouldn’t be the only trick. I need to be better at leveraging chance, spotting random opportunities
3/ One true SaaS?
There’s a gnawing discomfort that perhaps Lifelog isn’t the one true SaaS that would bring me to the $5k MRR goal.
What’s next?
⛔️ Stop doing:
• Daily blogging on LifeBlog
• Finish up on Facebook, Medium, dev blogs
💪 Keep doing:
• Twitter but reset approach
• Look for Medium publications to post in
• Keep up with Quora answers, especially in Spaces
⚙️ Switch gears to:
Landing page copy and SEO
• Update my website copy to better sell the transformational benefits
• Add a free trial with credit card details
• Fix SEO for blog, roadmap etc
Social media, marketing channels
• Twitter reset again - tweet more about building in public, writing for professional growth.
• Reddit, like /r/IndieWebDev, /r/SideProject, /r/IMadeThis, /r/BetaTesting. Use monthly self promotion threads in /r/WebDev and /r/startups.
• LinkedIn for distributing to professionals on why writing benefits their career.
• Indie Hackers, Telegram / Slack groups for ad-hoc sharing
• Cold sales - talking to writers on Twitter, but not selling anything to them
Development
• Engineering-as-marketing - some ideas I have:
– An atomic essay image generator for Lifeloggers and community? Premium features if you sign up.
– Word count single feature web app for lead generation?
– Writing prompts generator web app/Telegram bot/Chrome extension?
Jason Leow
Author
I'm glad anyone's reading it to start haha! ;) Thanks for reading, commenting and sharing the pain
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