Day 314 - Waffles, the product we thought we didn't need after pancakes https://golifelog.com/posts/waffles-the-product-we-thought-we-didnt-need-after-pancakes-1636524731440

Whenever you think the market is saturated
Just remember
Someone invented a pancake with ridges

Somebody also invented a potato chip…
With ridges

Somebody also invented fries, with ridges

Now that I’ve seen this 3 times, I’ve reconsidered
No, these ideas are not dumb
Ridges increase surface area, enabling the waffles, fries & chips to carry more fat & crisp than their predecessors
This is actually gluttonous innovation

– @alexfeinberg1