Experiment recap: Week ending July 8
📓*Context:* This week was focused on wrapping up last week's doors open for my Growthtrackers membership and onboarding new members with some minor content tests for my podcast Low Energy Leads.
🎯*Goal:* Onboard 4 new members, re-onboard 1 returning member, ship 1 podcast ep/newsletter
📊*Achieved:* 5 members onboarded, 1 podcast ep/newsletter shipped
Success of onboarding will be more clear later on in their first month. I will need to keep up with new and current members to ensure they are getting what they need
🧪*Experiments*
[WON-Change from last week] Experiment 1: Book 1:1s with interested members
- Channel: Waitlist and DM conversations
- Audience: Interested prospective members from waitlist or those who DM me
- Message: Book a 1:1 to share your goals and learn whether or not GT can help
- Results: Two 1:1s booked, both became members
- Why: These 1:1s were offered to people who were great fits for Growthtrackers so lessons learned here is more about audience than channel. These 1:1 conversations have illuminated some gaps in my public messaging I need to address re: founders not having their teams to support their goals, awareness of what/why experiment but not how without a team, etc
[NO GOAL SET] Experiment 2: This week's podcast ep on Google Analytics
- Channel: Youtube, Spotify, Apple
- Audience: existing listeners, my email list
- Message: "Why I still hate Google Analytics and what you can use instead for website analytics"
- Results: 37 views, 8m avg view, 2 new subs (YouTube), 5 listeners, 50% episode listen (Apple), 28 plays (Spotify)
- Why: This episode is probably not the top question my audience is asking. I don't know if a different phrasing of the video would have helped. I got more comments on it on YT than I normally do but that's not saying much. Need to consider more topical questions my audience is thinking about.
[LOST] Experiment 3: This week's email on Google Analytics
- Channel: Email list
- Audience: Email list
- Message: AB tested "Looking for an alternative to Google Analytics?" vs "Why I still hate Google Analytics and what you can use instead" which was inconclusive but Beehiiv choose the latter because slightly higher open on it.
- Results: 44.7% open rate, 11.3% click rate (I'm aiming for over 50% open rate. I tanked my open rate in switching to Beehiiv and need to get it back up to 50-60%, will likely run a list clean sometime in July)
- Why: Again, I don't think my audience cares about this on the whole. I get asked about it a lot which is why I made the episode but I probably need to stick to more sales-closing stuff.
[NEEDS MORE INFO] Experiment 4: Newsletter partnership with Raj
- Channel: My email list
- Audience: My email list
- Message: "I recently met personal branding photographer Raj Bandyopadhyay and loved his story-based approach to attracting clients. Sounds cool right? Raj put together this quick guide to help you Uncover Your Unique Brand Story."
- Results: 11 unique clicks (3.6% CTR on opens)
- Why: This is the top link in every email so it always gets the most clicks pretty much. Will have to check in with Raj to see how it did on his side. It was a free download.
[STILL RUNNING] Experiment 5: LMC Banner ad to podcast
- Channel: Like Minded Collective
- Audience: Members of LMC (women small business owners)
- Message: Listen to Low Energy Leads
- Results: 5 unique clicks in over a month, 2.5m visit duration
- Why: Has to be the message/CTA - need to fix and run a different creative in July
[STILL RUNNING] Experiment 6: Sponsoring copywriting podcast
- Channel: Copywriting podcast
- Audience: Freelance copywriters who listen to the podcast
- Message: "Ever heard "test your marketing" but have no idea how to do that? Social, Google, cold pitches, newsletters—marketing can be an exhausting grind! What if you knew how to choose the best channels for your business? Introducing Growthtrackers: a membership for creative business owners who want to stay booked with less energy. Take charge of your leads when you learn how to find your get booked formula. Become a Growthtracker at supereasydigital.com/growthtrackers. Use code XXXXXX"
- Results: 1 click, 0s visit duration, probably a test (from their blog, hard to track people who came without a click)
- Why: This just started airing so waiting for results on this for a bit.
Thinking about going into next week:
1) Continuous onboarding for Growthtrackers
2) Reconnecting with less active Growthtrackers
3) Revamping my affiliate program
4) Running the first Growth Gym
🎯*Goal:* Onboard 4 new members, re-onboard 1 returning member, ship 1 podcast ep/newsletter
📊*Achieved:* 5 members onboarded, 1 podcast ep/newsletter shipped
Success of onboarding will be more clear later on in their first month. I will need to keep up with new and current members to ensure they are getting what they need
🧪*Experiments*
[WON-Change from last week] Experiment 1: Book 1:1s with interested members
- Channel: Waitlist and DM conversations
- Audience: Interested prospective members from waitlist or those who DM me
- Message: Book a 1:1 to share your goals and learn whether or not GT can help
- Results: Two 1:1s booked, both became members
- Why: These 1:1s were offered to people who were great fits for Growthtrackers so lessons learned here is more about audience than channel. These 1:1 conversations have illuminated some gaps in my public messaging I need to address re: founders not having their teams to support their goals, awareness of what/why experiment but not how without a team, etc
[NO GOAL SET] Experiment 2: This week's podcast ep on Google Analytics
- Channel: Youtube, Spotify, Apple
- Audience: existing listeners, my email list
- Message: "Why I still hate Google Analytics and what you can use instead for website analytics"
- Results: 37 views, 8m avg view, 2 new subs (YouTube), 5 listeners, 50% episode listen (Apple), 28 plays (Spotify)
- Why: This episode is probably not the top question my audience is asking. I don't know if a different phrasing of the video would have helped. I got more comments on it on YT than I normally do but that's not saying much. Need to consider more topical questions my audience is thinking about.
[LOST] Experiment 3: This week's email on Google Analytics
- Channel: Email list
- Audience: Email list
- Message: AB tested "Looking for an alternative to Google Analytics?" vs "Why I still hate Google Analytics and what you can use instead" which was inconclusive but Beehiiv choose the latter because slightly higher open on it.
- Results: 44.7% open rate, 11.3% click rate (I'm aiming for over 50% open rate. I tanked my open rate in switching to Beehiiv and need to get it back up to 50-60%, will likely run a list clean sometime in July)
- Why: Again, I don't think my audience cares about this on the whole. I get asked about it a lot which is why I made the episode but I probably need to stick to more sales-closing stuff.
[NEEDS MORE INFO] Experiment 4: Newsletter partnership with Raj
- Channel: My email list
- Audience: My email list
- Message: "I recently met personal branding photographer Raj Bandyopadhyay and loved his story-based approach to attracting clients. Sounds cool right? Raj put together this quick guide to help you Uncover Your Unique Brand Story."
- Results: 11 unique clicks (3.6% CTR on opens)
- Why: This is the top link in every email so it always gets the most clicks pretty much. Will have to check in with Raj to see how it did on his side. It was a free download.
[STILL RUNNING] Experiment 5: LMC Banner ad to podcast
- Channel: Like Minded Collective
- Audience: Members of LMC (women small business owners)
- Message: Listen to Low Energy Leads
- Results: 5 unique clicks in over a month, 2.5m visit duration
- Why: Has to be the message/CTA - need to fix and run a different creative in July
[STILL RUNNING] Experiment 6: Sponsoring copywriting podcast
- Channel: Copywriting podcast
- Audience: Freelance copywriters who listen to the podcast
- Message: "Ever heard "test your marketing" but have no idea how to do that? Social, Google, cold pitches, newsletters—marketing can be an exhausting grind! What if you knew how to choose the best channels for your business? Introducing Growthtrackers: a membership for creative business owners who want to stay booked with less energy. Take charge of your leads when you learn how to find your get booked formula. Become a Growthtracker at supereasydigital.com/growthtrackers. Use code XXXXXX"
- Results: 1 click, 0s visit duration, probably a test (from their blog, hard to track people who came without a click)
- Why: This just started airing so waiting for results on this for a bit.
Thinking about going into next week:
1) Continuous onboarding for Growthtrackers
2) Reconnecting with less active Growthtrackers
3) Revamping my affiliate program
4) Running the first Growth Gym