Lifelog

Write 100 words a day, every day, towards your goals.

Twitter marketing

Ok new tweeting schedule looks like this, with RTs every 7h:
• 16:00 - indie hacker/BIP tweet
• 18:00 - writing tweet with Lifelog plug
• 23:00 - 1st RT (auto) of 16:00 tweet
• 01:00 - 1st RT (auto) of 18:00 tweet
• 06:00 - 2nd RT (manual) of 16:00 tweet
• 08:00 - 2nd RT (manual) of 18:00 tweet
• 10:00 - 5am club tweet
• 12:00 - 3rd RT (manual) of 16:00 tweet
• 13:00 - 3rd RT (manual) of 18:00 tweet
• 14:00 - RT (manual) of old tweet from ~1 month ago
[• 16:00 - new tweet cycle starts]

- need to look for a Twitter scheduler that allows me to auto-RT multiple times based on a pre-set number of hours!
- Twitter scheduler should also allow for RT queues for old tweets

Anyone knows a Twitter scheduler that can do all that? Hypefury? Tweethunter?

Day 392 - Copying is underrated - https://golifelog.com/posts/copying-is-underrated-1643251797479

Copying is frowned upon and a matter of principle and pride for creators and creative folks. The worst is direct plagiarism. Word for word, pixel for pixel, or line by line of code.

Don’t do that. But otherwise, copying is fine.

“Good artists borrow, great artists steal.” – Picasso

I think of the ten different brands selling the same ketchup in the supermarket—albeit with packaging—and I think near-identical copying is fine. You don’t have to be unique to win, or at least have a slice of the pie.

Twitter and Telegram copied Clubhouse.
Facebook and Instagram copied Snapchat.

Businesses build on one another’s ideas all the time.

Everything is a remix, after all.

Copying is underrated. Copy more, create more.

There are NO rules.

Day 391 - Easiest way to start a SaaS - https://golifelog.com/posts/easiest-way-to-start-a-saas-1643175186717

Here’s an awesome idea to get started building your very first SaaS:

"Want to build a micro SaaS? You just need to find an API then productize it, in the end, add a pricing tag, offer a monthly or yearly option! Congrats, you are a SaaS founder" – @damengchen

That really go me thinking about my boring startup idea. What are some popular apps that we use daily, and has APIs ready for developers to use?

The key here is to take some of these every day tasks we do on these platforms, and use the related API associated with the task, package it in a way that saves the user some time or money, and sell that as a SaaS.

Twitter marketing

- auto-RT every 6h to catch everyone in EU, US timezones
- post poorly-lit, hand-drawn, scrappy illustrations instead of polished ones. More authentic.
-

Another tweet goes viral! 2nd one this month!

If 18-year olds can sell jpegs on the internet for millions, you can sell your Gumroad product for $9.90.

https://twitter.com/jasonleowsg/status/1485522929471397889?s=20

Twitter marketing

- curate other people's tweets/threads into my own thread. Decide on 1 theme, and pull in other people's work. Research viral ones
- Scan through my Bookmarks and curate a thread outta them. The content is there, just have to wrap a theme around them

Day 390 - Coaching for marketing - https://golifelog.com/posts/coaching-for-marketing-1643074103019

Here’s the thing about running your own business:

You’re always too close to the trees to see the forest.

You see, I just did a call with Amar Ghose of ZenMaid.com (via the generosity of Mash from @SparrowStartup) to get some coaching on marketing. And boy did he give me some good reminders.

Stuff that I knew. But not doing.

Why is that? 🤦‍♂️

I guess that’s the true value of a good coach: They just hold a mirror up to you and you come to your own realisations. That’s more effective than him telling me what to do step by step.

This call is so timely. Just as end Jan approaches and I end my season of rest and move into hustle mode in Feb once again. Great reminders to work on the right things instead of just working hard.

Did call with Amar Ghose of zenmaid.com (via SparrowStartup) to get some coaching on marketing!

Learning points:
• ⭐️ lean into my story of building a tool to solve my problem
• ⭐️ list on entrepreneur sites
• ⭐️ ask existing members what other communities , newsletters they part of
• ⭐️ groups of just daily journaling
• Launch on PH
• "every CEO shd be writing 100 words a day..."
• niche down the content
• build a fb grp
• partnerships - micro influencers, tiktok,
• check out podcast. - surroundsound saas marketing

Day 389 - Back to Fit AF - https://golifelog.com/posts/back-to-fit-af-1642988718074

OK my Achilles tendonitis is 90% healed.

Time to get back on that Fit AF goal, only this time, slooower:

• 2 slow runs or walks per week till my heel feels 100%
• tiny body weight workouts - pushups, squats, heel raises
• full body stretches after all that

If the injury taught me anything, is how disembodied I am on a day-to-day basis. If anything, this Fit AF goal is not just about getting back my fitness but also (re-)learning to listen to my body.

My body is my harshest teacher.

Heed, or it’ll give me the painful lesson I wished I didn’t have.

A year from now, I’ll wish I had listened well and acted swiftly today.

Might as well start now.

Twitter marketing

- tweet format idea - a spiky POV, or shitting on some popular trend/habit (e.g. dark mode, web3, NFTs)
- lean into my story of building a tool to solve my problem, share more of my origin story

Day 388 - Reducing EMF exposure for better sleep - https://golifelog.com/posts/reducing-emf-exposure-for-better-sleep-1642901513705

I’d been trying to reduce my exposure to electromagnetic fields. Allegedly, chronic EMF exposure can lead to fertility issues, oxidative stress, and poor sleep. I’m most interested in the poor sleep part, but of course, any tangential health benefits is also appreciated.

A few glaring things in the house that emits the most EMF:

• Wifi router (including your neighbour’s)
• Smartphones
• Laptop
• Speakers
• Any other wireless/Bluetooth devices like Airpods, smart home devices like TVs, Roomba

For me, the best place to start is my work desk and bedroom, since I spend almost all my time in either every day, and it’s the places with the most electronics. A few things I’m experimenting with:

• Replacing wireless electronics with wired ones
• Switching off devices when not in use
• Adding EMF protection

🎉 Got another new free trial sign-up on monthly plan! Thanks Chris!

Another tweet goes viral (even though it had a typo!)!

I thought my $0 MRR product needed dark mode.

But in fact it just needs a more marketing.

https://twitter.com/jasonleowsg/status/1484798125508333572

Twitter marketing

- swear words usually attract unfollows. Use with f**king intention
- pull old tweets together into a thread, based on a theme eg marketing
- typos are fine. in fact, more human! See exhibit A - https://twitter.com/jasonleowsg/status/1484798125508333572

Day 387 - My beloved teacher - https://golifelog.com/posts/my-beloved-teacher-1642817955308

My beloved teacher had passed.

His name is Thich Naht Hanh, but we affectionately call him Thay (meaning teacher in Vietnamese). He’s a Zen master and monk who started the mindfulness centre and monastery called Plum Village, located in Bordeaux, France.

He wrote:

“The tears I shed yesterday had become rain.” – Thich Naht Hanh

Now, our turn.

Day 386 - 3 dimensions of a good life - https://golifelog.com/posts/3-dimensions-of-a-good-life-1642731245100

The three dimensions of a good life, by social psychologist Erin Westgate:

• A happy life
• A meaningful life
• A psychologically rich life

A HAPPY LIFE
Key features: Comfort, joy, security
Facilitators: Money, time, relationships, positive mindset
Outcomes: Personal satisfaction
Metrics: Life satisfaction, positive affect

A MEANINGFUL LIFE
Key features: Significance, purpose, coherence
Facilitators: Moral principles, consistency, relationships, religiosity
Outcomes: Societal contribution
Metrics: Meaning in life, subjective meaning

A PSYCHOLOGICALLY RICH LIFE
Key features: Variety, interest, perspective change
Facilitators: Curiosity, time, energy, spontaneity
Outcomes: Wisdom
Metrics: Psychologically rich life/experience

https://twitter.com/ErinWestgate/status/1415448640588599297

Twitter marketing

- add images/gifs/memes to your tweets/first tweet of thread for visual punch. Use Unsplash, Giphy, gifs from Twitter, or memes from the internet
- provide 'unrolled' version of thread by linking the Lifelog post (therefore more backlinks). "No need to unroll this thread. Here's the original post about...... over at @golifelog 👇 "

Day 385 - "Maybe" - https://golifelog.com/posts/maybe-1642640832221

This founder's journey is a f**king rollercoaster 🎢

🤩 Exhilarating highs
😖 Depressing lows

Staying stoic through all that is hard

But I found the right response that truly helps - in just ONE word:

"Maybe."

How does it work? Here's a story

Twitter marketing

- my pinned tweet is from Dec 2020 = outdated! I need a new and better one, that best describes what value I bring on Twitter. A thread just for the pinned tweet? Or an existing thread I sent?
- improve on design of Twitter banner image? Add more text.
-

Day 384 - Trajectory > target - https://golifelog.com/posts/trajectory-greater-target-1642560235114

Setting goals and targets is important.

But your trajectory is more important than your target.

Yeah, by all means, set a target. But it shouldn’t be the only thing that matters. Certainly not the only metric you should worry over. The system for your trajectory matters more. A lot more.

📈 If you’re trending up - you good.
📉 If you’re trending down - bad.

Because in both cases, you can have the same targets. Someone trending down can even look successful.

But only one gets there.

Thinking about trajectory got me thinking about my own MRR growth journey. I might have targets for $200 MRR now, $5k MRR in the near term, and $10k for my endgame.

But how to I ensure I trend up? What’s my systems for ensuring that?

Here’s how, w.r.t. habits, mindsets, people, vision

Twitter marketing

- write alt text for images. Hunch is the algo bumps your tweet up, plus it's great for accessibility!
- what if I drew the usual consultant frameworks that I'm familiar with, but for Twitter?!
- how about repurposing old visuals for new tweets?!

Day 383 - Standing too much is as bad as sitting all day - https://golifelog.com/posts/standing-too-much-is-as-bad-as-sitting-all-day-1642463041562

So I think got Achilles tendonitis from my standing desk.

Yes, a workplace injury.

From my standing desk.

What a loser. 🤦‍♂️

Looks like I took it too far too fast (again).

It sucks being old. But gotta live and learn.

Some remedies:

• Take breaks every 30-45min
• Regularly switch between sitting and standing desk mode throughout the day
• Time my total standing hours for each day. Keep to about 2h for a start.
• Shift my weight around often even when standing.
• Use an anti-fatigue mat or wear support footwear.

Any other remedies and solutions you know?

Twitter marketing

- went back to black & white ASCII progress bar for better editing, as Twitter doesn't support yellow square emoji
- new idea from @Winkletter: occasional but regular 'hardcore days' to push on the limits of a goal/habit like tweeting/writing threads/engaging 80x, especially when I'm feeling inspired/strong/motivated.
Carl Poppa 🛸

ah okay, TIL!

0 Likes
Carl Poppa 🛸

does it not? i remember seeing the yellow squares on your profile!

0 Likes

💵 +$10 added to MRR after 1 free trial ended! Total $120 MRR now. Thanks Christine!

Day 382 - Feelings are messengers - https://golifelog.com/posts/feelings-are-messengers-1642386001346

Anger is telling you where your boundaries had been breached, where you felt powerless.

Anxiety acknowledges something in your life is missing, is off-balanced, is not moderated.

Fear betrays what or where you care most about, what you do not want to lose.

Apathy reveals where you had done too much beyond your own capacity, over-reached and (on the verge of) burned out.

Sadness is showing you what makes you unhappy, and by inversion, what makes you happy.

Disgust is demonstrating where you need more compassion and empathy.

Shock or surprise is signifying the level of your expectations, prompting you to re-examine if you should lower or raise them.

Self-criticism is the part of you that recognizes your full potential, that you are capable of so much more.

You get my point.

Your feeling’s aren’t meant to be ignored, suppressed or overcome. They aren’t the evil twin of your rationality. Most definitely, they are real. Feelings aren’t random; they have a purpose.

Feelings are useful.

Sure, don’t react reflexively to them. Don’t be their slave.

Respond rationally, as their master and owner would.

But acknowledge them, listen to them, and hear what they have to say.

Feelings are messengers.