Lifelog

How it started: Why I did #100daysofmarketing
• Goal: Find 1 repeatable distribution channel for Lifelog
• Why: I tried marketing for 2 months in Jul-Aug but had no results. My efforts were scattered. I was frustrated. So I set a 100-day challenge to improve focus and make learning more intentional, and ultimately shift my identity.
• Started on 1 Sep, ended 9 Dec 2021
• Wrote 42 posts to document my journey of #100daysofmarketing
• Logged my tasks every day on Twitter for public accountability

Metrics: Before vs after - % difference
• Twitter followers: 1137 vs 1858 - 721↑, 63%↑
• Lifelog: Added 12 new members, 3 new paid (still on free trial)
• SEO: 4k vs 6k monthly page views from 103 blog posts
• Medium followers: 184 vs 245 - 61↑, 33%
• Channels reached: 2 (Twitter, Instagram) vs 12 (add Medium, Quora, Facebook, LinkedIn, Telegram, Indie Hackers, Dev.to, Hashnode, Codenewbies, Hacker News)

Results
• Achieved goal of finding 1 repeatable distribution channel for Lifelog = Twitter. But realised that 1 channel is not enough, no matter how repeatable or scalable
• Tripled my publishing volume, created a new content hub for my marketing efforts
• Iterated my Twitter approach 3 times
• Got 2 viral tweets which I learned a lot from (i.e. it’s all chance)
• Rekindled my childhood passion of drawing, and started sketching for Visual Twitter

Day 100 #100daysofmarketing - IT'S. EFFING. D-DAY!

🏠LifeBlog https://golifelog.com/posts/the-breakdown-is-where-the-breakthrough-happens-1639006359109

ℹ️Quora https://qr.ae/pGqGAn

📚Medium https://medium.com/@jasonleow/every-benefit-you-get-from-writing-218465b2d113

👍FB https://www.facebook.com/106430768053361/posts/299701775392925/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_when-stuck-go-straighten-something-up-activity-6874553138959986688-Ii-l

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement

I crossed 100 days of blogging on LifeBlog a few days ago. Some thoughts, lessons and questions gleaned from the past 100 days of writing about writing.

I wrote part 1 yesterday. This is part 2:

• Re-learning the beginner’s mind
As a community lead, I got to bring others along with me. Having to re-learn the beginner’s mindset was humbling, and kept me grounded.

• The streak as a forcing function
Having to write more and write differently for an audience took it to the next level, forcing new mistakes and failures, catalysing new growth which I would have otherwise never bothered with had I stayed with my personal writing.

• Audience writing 101
I had always wrote only for myself and for my goals. But through the blog, I have to write for others. I got to think like the reader, walk in the shoes of budding daily writers. These are new reflexes, and useful ones for my overall marketing skill stack!

• Making connections to other writers & creators
I ended up connecting and making friends, joining new communities.

• Looking ahead, a new content hub
I repurposed my old writings in this new blog. Now I have a new archive to repurpose writings from. Yet I don’t feel like I got it nailed down despite 100 days. It’s been 100 days of blogging and marketing. Yet I feel like I’ve only just begun.

Onwards!

I crossed 100 days of blogging on LifeBlog a few days ago. Some thoughts, lessons and questions gleaned from the past 100 days of writing about writing:

• Writer’s block is when I’m fighting what I’m writing
• Write once, publish twice
• Idea pipelines don’t work for me
• Write what I want to know, not what I know
• Data-driven writing is the way to go

I wanted to do 10 lessons from 100 days, but ran out of steam and time. May be continued…

Day 99 #100daysofmarketing - T minus 1 days!

🏠LifeBlog https://golifelog.com/posts/just-write-is-bad-advice-1638918475621

ℹ️Quora https://qr.ae/pGqRJR

📚Medium https://medium.com/@jasonleow/cognitive-biases-that-creators-writers-should-look-out-for-43fbc516cd4d

👍FB https://www.facebook.com/106430768053361/posts/299019558794480/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_your-mood-is-a-room-you-enter-to-write-activity-6874129711849639936-WRp4

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement

Here’s some of my favourite hacks:

• Use the canonical link in your posts to link the SEO juice back to your blog or website.
• Create a post that’s a collection of your tops posts, pinned at the top of your profile. That way people can scan and discover other posts easily rather than scroll all the way down in chronological order.
• Your profile banner is like your landing page, your marketing funnel. Write a clear tagline and use the right visual to convey what you’re about in 3 seconds. The job of your profile banner is to get readers to scroll down to read the first article.
• Actually write alt text for your images - images with alt text are great for people who are visually impaired to ‘read’ your post through using screen reader software. Alt text improves web accessibility, which improves your SEO juice. I even add my URL to the alt text to see if it helps with back-links.
• How to get 100 followers through Medium communities (so that you can apply for Medium Partnership Program). Search for articles “Get 100 followers on Medium”. Go the the article. Clap, comment, highlight and follow. Politely ask for follow. The Medium community is helpful and will often do.
• Images are almost a necessity now for every article. Use Unsplash, Pexels for free-for-commercial-use images. I crop these images into longish, horizontal banner format because with the usual 4:3 rectangular format, you often have to scroll down 2-3 times to start reading - no point creating a barrier to reading more than it has to.
• Remember to use the analytics for data-driven writing. See what works better, and double down on the topics/formats that work.

Day 97 #100daysofmarketing - T minus 3 days!

🏠LifeBlog https://golifelog.com/posts/effortless-writing-1638746921155

ℹ️Quora https://qr.ae/pGl60j

📚Medium https://medium.com/@jasonleow/never-set-another-goal-without-first-appreciating-pearsons-law-a0d14e419c1d

👍FB https://www.facebook.com/106430768053361/posts/297926318903804/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_non-negotiable-boundaries-an-extreme-but-activity-6873443646520332288-g6jW

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement

What does your inner voice sound like?

They say your inner voice is the voice that your parents used on you.

Somewhat true. But it can change. My inner voice used to be just a stern, paternalistic coach.

But these days, I’m now adding more voices. I’ve been trying to convene a board meeting instead - the coach is still there, but there’s also a nurturing and motherly guide, a grounded and realistic pragmatist, and a trickster god.

It’s not perfect. Sometimes other voices take over and become dominant for a while. The best is always when the different voices work in unison, not in conflict. A single dominant voice usually bring poorer outcomes.

But it’s a start to better inner conversations.

In anything new you do, going from zero to one is the hardest part of the journey.

Getting your first user to try your MVP - difficult.
Writing your first few lines of code ever – challenging.
Going from $0 to earning your first $1 from the internet – hardest.

Most of us think we need BIG motivation to start, in order to climb over that high wall blocking you from reaching “one”. In one grand (but impossible) leap.

We all know how hard it is to muster up that amount of motivation from the get-go… that’s why most don’t even start.

Starting laughably small is how we get motivation to begin with.

We actually shouldn’t try to go from 0 to 1, but 0 to 0.01 first. Then 0.01 to 0.02. And as we do that, our motivation grows in tandem.

That’s how we can go from zero to one.

Day 95 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/the-upside-of-writers-block-1638577015591

ℹ️Quora https://qr.ae/pGlSmS

📚Medium https://medium.com/@jasonleow/write-your-worries-away-935705c31ce3

👍FB https://www.facebook.com/106430768053361/posts/296814052348364/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_demand-driven-reading-activity-6872736702818086912-1cyU

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement

Guess what - just 6.5h of quality sleep is sufficient. The recommendation of sleeping 8h every night is a myth, after all.

“The first paper to prove this was based on data collected in the late 1980s and analyzed in the early 2000s. Ten years ago, I wrote about how people who live the longest sleep 6.5 hours a night, not eight hours, and people flew into a rage. Since then, several studies have come out showing that 6.5 hours is optimal. That’s not to say that you should sleep less if you are tired. That would be stupid.

This is telling you that you must learn how to get high-quality sleep when you do sleep. That means being so healthy that you need less sleep to recover, and it means setting up your sleep environment and your biology, so you sleep like a pro. I’ve had an average of exactly 6 hours and 28 minutes of sleep every night since 2013.” – Dave Asprey. Source: Neurosciencenews.com

Day 94 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/every-benefit-you-get-from-writing-1638503117082

ℹ️Quora https://qr.ae/pGlai8

📚Medium https://medium.com/@jasonleow/your-writings-are-a-better-resume-than-your-resume-9189c8de5810

👍FB https://www.facebook.com/106430768053361/posts/296343402395429/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_entreprenership-entrepreneurlifestyle-founders-activity-6872410598710353920-4005

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement

I’ve never been busier the past few months.

100 days of marketing.
Tripling my publishing volume.
Trying new distribution channels.
Experimenting with new approaches on Twitter.
Consulting for a project for a government organisation.

And this is how I know I’m not successful. Yet.

Because to me, true success is a blank calendar.

I often read platitudes on Twitter that’s about “Create, not consume”. Even though I’m a creator through and through, and always enjoyed creating, I always only half-believed that line.

Today was the first time I truly felt the difference, in body and mind.

Creating is a higher quality, more wholesome form of consumption.

Creating is better than consuming.

Create, not consume.

Day 93 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/cognitive-biases-that-creators-and-writers-should-look-out-for-1638402314183

ℹ️Quora https://qr.ae/pGlbnd

📚Medium https://medium.com/@jasonleow/writing-quantity-vs-quality-which-approach-is-best-ab4b6b67d86

👍FB https://www.facebook.com/106430768053361/posts/295534659142970/?d=n

💼 LinkedIn https://www.linkedin.com/posts/jasonleowsg_writing-as-cure-for-sleepwalking-through-activity-6871972436020224000-JdRq

✍️ Posted on @catalinmpit's Daily Writing Notion doc

🐦Twitter engagement