Jason Leow

Indie hacker, solopreneur | Creating a diverse portfolio of products + services.

Day 35 100daysofmarketing

Day 35 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/write-non-zero-words-every-day-1633388681499

📚Medium https://medium.com/@jasonleow/the-daily-writing-streak-is-a-game-we-invented-for-ourselves-66c83210ded7

ℹ️Quora https://www.quora.com/What-are-some-tips-for-writing-every-day-no-matter-what/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/259428509420252/?d=n

🖥Dev•to https://dev.to/jasonleowsg/why-ruby-on-rails-3beg

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/coding-is-unforgiving-af-for-beginners-3b7j

💻Hashnode https://jasonleow.hashnode.dev/why-ruby-on-rails

🐦Twitter marketing

Day 278 - Writing your own newspaper headlines https://golifelog.com/posts/writing-your-own-newspaper-headlines-1633399438475

The past few years had really opened up a rift between my experience of reality and the reality that mainstream media portrays.

The mainstream media reality shows a world burning and dying, at the threshold of collapse from a virus.

My actual lived reality, on the other hand, is a life that mostly goes on peacefully as it had did like the past decades, albeit with masks, hand sanitizer and some restrictions.

It’s like having schizophrenia on a society scale.

It was tough previously when I saw the world through newspaper headlines. But more and more, I’m realising that I can see the world through the people around me.

I can write my own headlines.

“Man hugs wife.”
“Father has fun with son at the playground.”
“Family eats dinner together.”
“Strangers drink beer at a table and laugh.”

These are the headlines I want to write, and to read more of.

New LifeBlog post - Write non-zero words every day https://golifelog.com/posts/write-non-zero-words-every-day-1633388681499

Day 34

Day 34 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/rewording-how-we-talk-about-the-pandemic-1633298829056

📚Medium https://medium.com/@jasonleow/when-stuck-go-straighten-something-up-2fcf588cae38

ℹ️Quora https://www.quora.com/What-is-writing-to-you-What-inspires-or-motivates-you-to-write/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/258976986132071/?d=n

🖥Dev•to https://dev.to/jasonleowsg/i-got-hacked-3je6

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/that-moment-when-coding-no-longer-feels-scary-1c83

💻Hashnode https://jasonleow.hashnode.dev/i-got-hacked

🐦Twitter marketing

Day 277 - NFTs × Writing https://golifelog.com/posts/nfts-writing-1633328145375

Interesting intersection of tech and writing I’m observing recently on Twitter:

NFTs × Writing

I’m sensing an emerging trend here – starting to see writer folks on Twitter start NFT projects for writing. This might be the single most exciting thing I’ve seen for writing in a while.

The best part about NFTs is the secondary market – creators can be paid a small percentage of each subsequent sale of that NFT. In the real world, you sell your painting and that’s it. You don’t get a cut of subsequent sales as the price goes up. But in NFT world you can. It’s like royalties, but with a possible exponential gain in place.

New LifeBlog post - Rewording how we talk about the pandemic https://golifelog.com/posts/rewording-how-we-talk-about-the-pandemic-1633298829056

Day 33

Day 33 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/your-cabin-in-the-woods-1633211980110

📚Medium https://medium.com/@jasonleow/your-mood-is-a-room-you-enter-to-write-98bfc79aa476

ℹ️Quora https://www.quora.com/How-can-you-make-your-writing-unique/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/258390069524096/?d=n

🖥Dev•to https://dev.to/jasonleowsg/outgrowing-wordpress-nocode-2c6i

💻Hashnode https://jasonleow.hashnode.dev/outgrowing-wordpress-and-nocode

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/the-ux-of-coding-is-broken-1658

🐦Twitter marketing - decided to stop counting replies/dms... I got the point of a replies-first strategy. Am focusing on it now. No need to track it anymore.

Day 276 - Figuring it all out can never be finished https://golifelog.com/posts/figuring-it-all-out-can-never-be-finished-1633225759853

“You only need to know the direction, not the destination. The direction is enough to make the next choice.” ~ @JamesClear

New LifeBlog post - Your cabin in the woods https://golifelog.com/posts/your-cabin-in-the-woods-1633211980110

Day 32

Day 32 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/writing-in-public-every-day-is-like-a-marathon-with-friends-cheering-by-the-side-1633127724268

📚Medium https://medium.com/@jasonleow/non-negotiable-boundaries-an-extreme-but-highly-effective-habit-forming-hack-for-your-writing-95fa1f2e033d

ℹ️Quora https://www.quora.com/What-is-writing-to-you/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/257773289585774/?d=n

🖥Dev•to https://dev.to/jasonleowsg/screw-online-coding-courses-ih5

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/outgrowing-wordpress-nocode-3k0

💻Hashnode https://jasonleow.hashnode.dev/screw-online-coding-courses

🐦Twitter marketing - 47 replies, 1 RTs, 4 twts, 58 DMs

Day 275 - My tweet went viral https://golifelog.com/posts/my-tweet-went-viral-1633142309705

https://twitter.com/jasonleowsg/status/1443557678530191361

Here’s the viral tweet:

"I’m at $60 MRR now.
Struggling to even get to $100 MRR.
It’s demotivating. It’s tough.
Then I remembered 99% of the world had not even earned a dollar from the internet.
I’m already way ahead of the 99%. That made me feel better.
So should you, fellow founder."

Tweet stats:
👀 33k impressions
🗣 3k engagements
👣 ~70 new followers
💬 46 replies
♥️ 465 likes
🔊 18 RTs

This approach and the reception I got was such a stark surprise from my previous approach. Less went to the site, and zero gave feedback.

Looks like September is looking up already!

New LifeBlog post - Writing in public every day is like a marathon, with friends cheering by the side https://golifelog.com/posts/writing-in-public-every-day-is-like-a-marathon-with-friends-cheering-by-the-side-1633127724268

Day 31

Day 31 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/the-deliberate-practice-of-writing-offline-1633043271982

📚Medium https://medium.com/@jasonleow/a-warning-about-words-ef16490b3984

ℹ️Quora https://www.quora.com/What-tools-do-you-use-or-suggest-to-improve-your-writing/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/257161412980295/?d=n

🖥Dev•to https://dev.to/jasonleowsg/coding-is-knowing-how-to-ask-questions-well-4a7n

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/don-t-start-learning-how-to-code-before-you-asked-these-questions-6il

💻Hashnode https://jasonleow.hashnode.dev/coding-is-knowing-how-to-ask-questions-well

🐦Twitter marketing - 70 replies, 2 RTs, 3 twts, 63 DMs.

One of my tweets went ape-shit VIRAL!!!! 🔥🔥🔥

Day 274 - October goals https://golifelog.com/posts/october-goals-1633055933270

💵 Hit $100 MRR, cont'd (4 more subs needed!)

📣 Course-correct #100daysofmarketing
– Twitter reset 2.0 - change to more about sharing problems and build in public
– Conversion fixes - fix my landing page and conversion experience (especially time-to-value aspect
– Continued experimentation - SEO, cold sales, referrals, engineering-as-marketing, LinkedIn?

Other side quests:
🔌 Plugins For Carrd - launch new plugins, all-in-one template, add paypal
🖥 Home desk setup - buy desktop curved monitor, monitor arm, mechanical keyboard, Moona

New LifeBlog post - The deliberate practice of writing offline https://golifelog.com/posts/the-deliberate-practice-of-writing-offline-1633043271982

Day 30

Day 30 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/what-to-do-when-you-dont-know-what-to-write-1632954129170

📚Medium https://medium.com/@jasonleow/demand-driven-reading-2b01d55d0b42

ℹ️Quora https://www.quora.com/What-is-the-value-of-writing/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/256556356374134/?d=n

🖥Dev•to https://dev.to/jasonleowsg/coding-is-unforgiving-af-for-beginners-39d3

💻Hashnode https://jasonleow.hashnode.dev/coding-is-unforgiving-af-for-beginners

🐦Twitter marketing - 30 replies, 4 twts, 8 DMs

Day 273 - September wrap-up https://golifelog.com/posts/september-wrap-up-1632976268928

📈 MRR: US$60 [No change, still need 4 more subs]
💵 One-off revenue: ~ US$641.70
✍️ Got enrolled in Medium’s Partner Program,
🔌 Added 68 users, got referral rewards of US$2.70, sold 7 plugins. Implemented Seller program for free plugins. Got US$499 for integrating plugins to a Carrd template for 1 customer.
🇸🇬 Continued updating safedistancing.sg, got 7 coffees (US$35)
💪 Health: Transiting to biphasic sleep, 2nd year on keto, better posture with new chair+standing desk

New LifeBlog post - What to do when you don't know what to write https://golifelog.com/posts/what-to-do-when-you-dont-know-what-to-write-1632954129170

Day 29 100daysofmarketing

Day 29 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/one-day-when-i-stop-writing-1632867535534

📚Medium https://medium.com/@jasonleow/writing-as-cure-for-sleepwalking-through-life-121d51be2e03

ℹ️Quora https://www.quora.com/What-systems-do-you-use-to-help-you-write/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/255963009766802/?d=n

🖥Dev•to https://dev.to/jasonleowsg/the-ux-of-coding-is-broken-1bk6

💻Hashnode https://jasonleow.hashnode.dev/the-ux-of-coding-is-broken

🐦Twitter marketing - 10+3 replies, 1+5 RTs, 3 QTs, 4 twts, 7 DMs

Day 272 - Wealth & value vs time & energy https://golifelog.com/posts/wealth-and-value-vs-time-and-energy-1632879402461

"The world rewards you for value provided, not time spent." ~ @JamesClear

You will get rich by giving society what it wants but does not yet know how to get. At scale. ~ @naval

The world doesn’t throw a billion dollars at a person because the person wants it or works so hard they feel they deserve it. (The world does not care what you want or deserve.) The world gives you money in exchange for something it perceives to be of equal or greater value… ~ Justine Musk

Beyond reading and collecting the platitudes quoted in this post, what else should I to change?

New LifeBlog post - One day when I stop writing https://golifelog.com/posts/one-day-when-i-stop-writing-1632867535534

Created a emotion/mood checker micro-app using Carrd and Airtable for a friend in edtech

Day 28

Day 28 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/where-is-your-secret-place-1632782073624

📚Medium https://medium.com/@jasonleow/when-to-take-feedback-seriously-58db2bd7faa6

ℹ️Quora https://www.quora.com/How-do-I-write-daily-without-feeling-tired/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/255359846493785/?d=n

🖥Dev•to https://dev.to/jasonleowsg/single-feature-app-idea-4ip

💻Hashnode https://jasonleow.hashnode.dev/single-feature-app-idea

🐦Twitter marketing - 21+3 replies, 1 RT, 8 QTs, 3+4 twts, 4 DMs

Day 271 - 10,000 iterations > 10,000 hours https://golifelog.com/posts/10000-iterations-greater-10000-hours-1632799983058

"If you put 10,000 hrs practicing the piano, you will almost certainly become very good at the piano. If you put 10,000 hrs into your business, it doesn’t necessarily translate to anything! The first kind has a predictable relationship to effort. The second kind doesn’t. You need a different attitude when trying to achieve the unpredictable..." - @dvassallo

I’d always been a big believer of consistency and habits as a foundation for any kind of success, but lately...that conviction had been wavering lately, when it comes to my efforts in indie hacking and entrepreneurship.

It’s an unpredictable relationship between effort and results. Consistency almost doesn’t matter.

Instead of 10k hours, how about 10k iterations?

Maybe I should iterate more on Lifelog’s copy and conversion?

Maybe I should try 10,000 things when it comes to marketing?

Maybe it’s Lifelog’s features that need more iterations?

Or maybe Lifelog isn’t the breakthrough SaaS I was expecting, so keep trying other products?

Lots of questions, no answers…yet.

New LifeBlog post - Where is your secret place? https://golifelog.com/posts/where-is-your-secret-place-1632782073624