Lifelog

I’m writing out a “Learn more” page for Lifelog. It’s kind of like a pitch deck, but in one web page. The aim is to share in detail Lifelog’s unique proposition, and increase conversion.

I want to build this in public, especially with the Lifelog community here. So guys, would love some feedback on the first iteration of the copy below.

Does it resonate with you?
Is that an accurate depiction of your writing experience here?
What works, what doesn’t work so well?
What can be improved?
What’s missing?

Day 54 #100daysofmarketing

✅ Fixed pricing page copy, added new payment plans (incl 30 day free trials) and links
✅ Pinged fellow Lifeloggers for testimonials to add to landing page
✅ Researched other writing websites for inspiration for new landing page

🏠LifeBlog https://golifelog.com/posts/why-is-developing-a-daily-writing-habit-so-difficult-1635055098992

ℹ️Quora https://www.quora.com/What-are-pre-writing-skills/answer/Jason-Leow-14?prompt_topic_bio=1

📚Medium https://medium.com/@jasonleow/how-does-surrender-work-in-the-context-of-habit-formation-41bf3fa8d73b

👍FB https://www.facebook.com/106430768053361/posts/271821978180905/?d=n

🖥Dev•to https://dev.to/jasonleowsg/do-you-see-coding-as-one-fun-step-or-lots-of-tedious-steps-2hg7

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/code-design-write-superpower-2fcg

💻Hashnode https://jasonleow.hashnode.dev/do-you-see-coding-as-one-fun-step-or-lots-of-tedious-steps

🐦Twitter marketing - wrote another semi viral-ish tweet! Happy that happened.
https://twitter.com/jasonleowsg/status/1451897766196629513

Here’s the poignant realisation: I was never one before, even if I was self-employed, had a company registration, and called myself an entrepreneur. I was more like a self-employer freelancer, a sole proprietor.

Because there’s so much behind being an entrepreneur that I’d never touched or wanted to touch.

Capital gains and allocation.

Investing as a company to scale profits beyond a solo bootstrapper will be my next big step as an entrepreneur

Day 53 #100daysofmarketing

✅ Fixed a bug on website for top banners.

✅ Working on landing page copy + free trial.

✅ Researched for alternatives to Typefully

✅ Twitter marketing

🏠LifeBlog https://golifelog.com/posts/how-to-overcome-fear-of-embarrassment-of-publishing-online-1634941437671

ℹ️Quora https://www.quora.com/What-is-the-best-part-about-you-writing-a-daily-journal/answer/Jason-Leow-14?prompt_topic_bio=1

📚Medium https://medium.com/@jasonleow/lifes-boring-if-you-had-done-it-all-already-aae7e5f72348

👍FB https://www.facebook.com/106430768053361/posts/271201618242941/?d=n

🖥Dev•to https://dev.to/jasonleowsg/by-products-as-products-46p9

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/coding-is-like-cooking-17gg

💻Hashnode https://jasonleow.hashnode.dev/by-products-as-products

I started #100daysofmarketing to grow Lifelog, but deep down I knew that it was more about pivoting myself and my identity, from a technical founder to a marketer.

Today, after 50 days of hardcore marketing, I can finally say I had done it.

I AM A MARKETER.

Truth is, nothing special happened today. I started to code but wanted to do marketing instead. I simply wanted to do it because I was having fun. Yes, I am having fun doing marketing! Finally! That’s when I knew I had crossed a threshold in identity.

I might not have achieved anything tangible yet in terms of my MRR targets, but dang, does this feel good!

A personal win, at the least. That long awaited pivot.

Alright, time to get back to sleep basics:

🌡 Thermal comfort
🚰 Fluid intake
📱 Screentime
🏋️‍♀️ Exercise

Day 52 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/how-do-you-make-your-writing-unique-1634855728621

📚Medium https://medium.com/@jasonleow/creative-surrender-relax-nothing-is-under-control-4057078ca861

ℹ️Quora https://www.quora.com/Why-is-developing-a-habit-of-writing-in-a-journal-so-difficult/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/270376854992084/?d=n

🖥Dev•to https://dev.to/jasonleowsg/nocode-spoils-me-2k0k

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/does-ai-make-coding-obsolete-5agp

💻Hashnode https://jasonleow.hashnode.dev/nocode-spoils-me

🐦Twitter marketing

A rare tech review about the Keychron K7 mechanical keyboard:

Overall, I give this a 9 out of 10. It cost 3 times more than a conventional keyboard, but well worth the price! I bought a bunch of equipment for my work desk recently, but none of them excited me as much as my Keychron K7. In fact, few gave this much pleasure using it. The last time I remembered getting this much joy and pleasure from a tool was the iPhone 4. So this sits up there with the giants of design.

Day 51 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/temptation-bundling-for-your-daily-writing-1634770589407

📚Medium https://medium.com/@jasonleow/its-solved-by-walking-b3dc303f6802

ℹ️Quora https://www.quora.com/What-are-the-pros-and-cons-of-writing-a-diary/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/269732638389839/?d=n

🖥Dev•to https://dev.to/jasonleowsg/nocode-vs-no-code-nocode-vs-code-32b1

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/you-have-permission-to-not-finish-coding-classes-3j31

💻Hashnode https://jasonleow.hashnode.dev/nocode-vs-no-code-nocode-vs-code

🐦Twitter marketing

Marketing channels smack-down:
Twitter was best so far, Quora has potential.

Lessons learned:
1/ Twitter - that 1 repeatable distribution channel?
Most promising award for one repeatable distribution channel goes to Twitter. But it had yet to convert. It’s also a hamster wheel of transient content, so amongst the different channels, keeping up is hardest.

2/ 80% consistency, 20% chance
Consistent content should still be continued, but it shouldn’t be the only trick. I need to be better at leveraging chance, spotting random opportunities

3/ One true SaaS?
There’s a gnawing discomfort that perhaps Lifelog isn’t the one true SaaS that would bring me to the $5k MRR goal.

What’s next?
⛔️ Stop doing:
• Daily blogging on LifeBlog
• Finish up on Facebook, Medium, dev blogs

💪 Keep doing:
• Twitter but reset approach
• Look for Medium publications to post in
• Keep up with Quora answers, especially in Spaces

⚙️ Switch gears to:
Landing page copy and SEO
• Update my website copy to better sell the transformational benefits
• Add a free trial with credit card details
• Fix SEO for blog, roadmap etc

Social media, marketing channels
• Twitter reset again - tweet more about building in public, writing for professional growth.
• Reddit, like /r/IndieWebDev, /r/SideProject, /r/IMadeThis, /r/BetaTesting. Use monthly self promotion threads in /r/WebDev and /r/startups.
• LinkedIn for distributing to professionals on why writing benefits their career.
• Indie Hackers, Telegram / Slack groups for ad-hoc sharing
• Cold sales - talking to writers on Twitter, but not selling anything to them

Development
• Engineering-as-marketing - some ideas I have:
– An atomic essay image generator for Lifeloggers and community? Premium features if you sign up.
– Word count single feature web app for lead generation?
– Writing prompts generator web app/Telegram bot/Chrome extension?

Day 50 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/write-double-of-what-you-read-and-learn-1634685333762

📚Medium https://medium.com/@jasonleow/remixing-a-dream-writing-platform-fcadcd38e8ee

ℹ️Quora https://www.quora.com/What-are-the-benefits-of-writing-in-a-journal-or-diary/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/269113438451759/?d=n

🖥Dev•to https://dev.to/jasonleowsg/micro-saas-single-feature-vending-machine-web-apps-2j0e

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/seo-ing-my-jamstack-site-53io

💻Hashnode https://jasonleow.hashnode.dev/micro-saas-single-feature-vending-machine-web-apps

🐦Twitter marketing

How Rob Dyrdek (@robdyrdek) structures his life to achieve maximum human optimization:

– 30% work (7.2h)
– 30% family (7.2h)
– 30% sleep (7.2h)
– 10% health (2.4h)

Truth be told, despite my aspirations, I’m far far away from that intentional balance right now. If I were to be honest, this is how my life looks like right now:

– 11.5h work - 48%
– 7h sleep - 30%
– 5h family - 20%
– 0.5h health - 2%

I’m working too much, working out way to little. I’m barely scratching it on family time – on some days, I even transfer 1-2h out to more work time. My only saving grace is that my sleep seems on par.

That won’t do.

Time to start a new goal – maximum human optimization!

Day 49 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/the-sea-a-womb-for-a-tired-creative-soul-1634596648436

📚Medium https://medium.com/@jasonleow/how-writing-can-get-in-the-way-of-being-present-to-life-d3e633278d59

ℹ️Quora https://www.quora.com/What-does-writing-do-for-you/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/268509751845461/?d=n

🖥Dev•to https://dev.to/jasonleowsg/ux-research-for-indie-devs-4pe6

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/a-better-way-to-learn-coding-online-1ol0

💻Hashnode https://jasonleow.hashnode.dev/ux-research-for-indie-devs

🐦Twitter marketing

These five questions from the @dailystoic got me thinking:

• Is this in my control?
• Who do you spend time with?
• What does your ideal day look like?
• What’s the most important thing?
• Is this who I want to be?

Day 48 #100daysofmarketing

🏠LifeBlog https://golifelog.com/posts/the-power-of-1percent-compounding-growth-1634510100220

📚Medium https://medium.com/@jasonleow/ai-and-the-commoditization-of-writing-d124c6d3afc0

ℹ️Quora https://www.quora.com/What-is-the-power-of-writing/answer/Jason-Leow-14?prompt_topic_bio=1

👍FB https://www.facebook.com/106430768053361/posts/267920328571070/?d=n

🖥Dev•to https://dev.to/jasonleowsg/should-indie-devs-care-about-business-models-ae8

🐣Codenewbie https://community.codenewbie.org/jasonleowsg/the-hodgepodge-school-of-coding-5678

💻Hashnode https://jasonleow.hashnode.dev/should-indie-devs-care-about-business-models

🐦Twitter marketing